| Approximately one
million new businesses are started every year in
the United States. About 80 percent of all new
businesses will fail within five years. As the
manager of a small business, you must wear several
hats. Never stop investigating new ideas to improve
all areas of your business. The astute manager will
gather information to assist him or her in making the
changes necessary to stay profitable in a competitive
business world.
Here are some tips to improve
your profits:
Listen
to your customers. You are not really selling
products or services; you are selling customer
satisfaction. Satisfied customers return to spend
more money and are likely to refer new customers to
you.
It
is estimated to cost ten times as much to acquire a
new customer as it does to retain a current customer
through good customer service.
If
your company runs well now in your absence, it will
run well in the event of your disability or death. If
you are currently indispensable, start training
people now. One of the most rewarding forms of
retirement is to own your own company and to be
absent as much as you like.
The
word ability spelled "A.B.I.L.ity" could
stand for Accountant, Banker, Insurance Agent, and
Lawyer. These professionals handle a variety of
business problems every day. They make excellent
sounding boards for proposed transactions. Consulting
with them before you conclude any deals can save you
many problems.
You
can be your own best business troubleshooter.
Consider arranging a trip to visit a half dozen
businesses just like yours, but outside your trade
area. Discuss products or services, customer
relations, vendors, physical plant and equipment, and
financial statement information with these
noncompeting colleagues. Arrange a five- to ten-day
trip. Take your financial statements, a copy of your
floor plan, your camera, and a long list of
questions. When you return, you will be able to
inform your staff of all you learned. This trip is
especially beneficial if you are not affiliated with
a franchise business.
Every
business should operate from a budget. Your last
year's financial reports serve as an excellent guide
to setting this year's budget. Since it is designed
with the best information you have available at the
outset, the variances from the budget figures may
give you valuable information in preparing the next
year's game plan.
Before
you start a new business, be sure the community can
support such a business. Some areas are not large
enough to warrant certain specialty shops. A bicycle
shop, for example, may take a population base of
50,000 people to make it profitable. A grocery store,
on the other hand, can be profitable in a town of
only a few thousand.
Is
it necessary or profitable to have accounts
receivable? Credit is necessary to attract some
business, and it is profitable if properly managed.
For example, a construction company finds it
impractical to issue credit cards to all its
employees and inconvenient to use a check for every
purchase. In exchange for the courtesy of an open
account, such a customer should be willing to pay
immediately upon receipt of a billing statement.
Business
deals and special franchises which sound too good to
be true usually are. We will gladly assist you
in reviewing any new purchase or business proposal.
Business
partnerships (marriages) seldom have the same
courtship afforded most marriages. In the absence of
this courtship, you should have your attorney draft a
well-written partnership agreement. It is also
important for family partnerships.
Don't
incorporate your business without first checking the
long-range tax and nontax considerations. There are
many small corporations that would have been better
off operating in some other legal form.
Some
businesses receive penalties for late payroll tax
deposits. To avoid such problems, don't sign payroll
checks unless the first check in the stack is the
payroll deposit to your bank. This may have you
paying deposits earlier than required, but you will
not be receiving penalties.
What makes a business
successful?
Business problems and their solutions are as
varied as are different businesses. There are some
universal truths, however, in managing any business.
Whether you are starting a business or operating a
going concern, we can help you select the proper
organizational structure and help you secure adequate
financing. We will work with you and your banker,
lawyer, insurance agent, and other advisors to solve
your business problems.
We will assist you with loan applications,
pricing, credit policies, cash flow needs, cost
controls, and other management issues. We will gladly
assist you in reviewing your operations to see what
you might do to be more profitable.
Give us a call for a no-charge initial conference.
You should interview us, as you would any
professional, to determine if we will be a good
long-term match for you and your business. If we
don't have the answer to your problems, we will
assist you in locating someone who does.
You may find the Superb Links below to be
interesting and useful. The links lead to numerous
calculators for finances and other computations as
well as some very good reference sites. We always
welcome your questions. Contact us by phone or
e-mail. We appreciate hearing from you.
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